REALTORS® are often asked, “What is the best way to show and sell a home?” Almost every agent can tell you a story about meeting with a prospective seller who has just completed a lot of remodeling and repair work to prepare their home for the market. It can be difficult for a real estate agent to tell the seller that their renovations were not the most effective alterations to improve the marketability of their home.
If you are considering making any improvements prior to selling your home, the best approach is to consult with your agent before you make any changes. An experienced Realtor can provide you with information that can help you decide what kind of improvements will set the stage for a sale. Whether it is paint and wallpaper, remodeling the bathrooms, or updating the kitchen, your agent can guide you toward “neutral” choices that can assist the buyers to imagine themselves as the new owners of your home.
SHOW AND SELL
RESPONDING TO A “LOW BALL”
In every real estate market, there are buyers who make offers that are far below the current market value. How should you react if your agent brings you one of these “low balls”?
If your home is priced well, you can reject the offer and be reasonably confident that a better one will follow. In a buyers’ market, however, you may not have that luxury. Try to get an idea of the buyer’s overall strategy, and ask your agent for advice. Do they really want your house or will they move on to another property if you make a counter offer? Can they afford to pay a higher price? Are there ways to close the gap with a small owner take-back, or with terms that will increase your bottom line? It may be necessary to take a hard look at your asking price. If your price is on the high side, the offer may not be that unreasonable. I recommend that you don’t “just say no” to a low offer until you have explored all the options.
AGENT REPRESENTATION–BUYER OR SELLER?
REALTORS® have traditionally represented the sellers who paid the entire brokerage fee from the proceeds from the sale. Many states now require all licensed real estate agents to provide their buyers and sellers with a written disclosure of agency or a declaration of whom they are representing in the transaction.
The regulations require that the agency disclosure be made at the “first substantive contact” between an agent and the consumer. An agent who is representing a buyer or seller must have a written agency agreement that includes a termination date, a fair housing statement, and an exact description of agency relationship.
Such disclosure requirements are good for the buyers, sellers and agents. A recent Federal Trade Commission poll found that 72% of buyers did not realize that “their” agent, in fact, represented the seller. The disclosure requirement clarifies the real estate agent’s role, especially for buyers.
THE REMEDY FOR SELLER’S REMORSE
Seller’s remorse is not a common affliction, but it does happen. There are various reasons you may be bitten by the “remorse bug” after you’ve accepted an offer. It may be difficult to move for sentimental reasons, or because the circumstances that led you to sell in the first place have changed. You may have a nagging suspicion that you undervalued your home. Before you place a call to your agent asking to back out of the agreement, however, think carefully about the consequences.
As with any legal proceedings, a sudden variation from the contract can engender significant penalties. Depending on the terms of your agreement, you could be liable for “costs and damages” based on “incompletion of specific performance” (namely the selling of your home) and even “costs of sale” that would oblige you to pay the agent’s commission. If you experience an attack of seller’s remorse, it’s best to take a breath and gain some perspective by remembering your motivation to sell in the first place. Don’t let a common reaction interfere with your intended life change.
GETTING FROM “FOR SALE” TO “SOLD”
Although your REALTOR® is responsible for marketing your property, it requires a joint effort to get your home sold.
First of all, it is very important that you feel absolutely confident that you can communicate with each other–no matter what the market is like in your area! It may sound strange, but it is important to let your agent know that you trust them to get the job done. Then support that trust by putting a realistic price tag on the property and keeping it in prime showing condition. Work out showing instructions that will make it easy for agents to preview or show your home, and meet periodically to discuss any feedback from buyers who have seen your home to determine how you can improve its appeal. Don’t hesitate to share any ideas you may have about marketing your home. Your REALTOR® is interested in what works, and often receives good suggestions from clients.
CAN I TAKE IT WITH ME?
When you purchase a property, it usually includes the land and everything attached to it, such as buildings, trees, shrubs, etc. Most buyers are only interested in purchasing the real estate, not the owner’s personal property. However, some items of personal property are often included in a deal.
It is helpful for the personal property that will be conveyed with the home to be established in the beginning. The seller should give a list of inclusions and exclusions to the listing broker when the house is put on the market. Fixtures may include shades, heaters, appliances, screens, storm windows, lighting fixtures and other items the buyer or seller may agree upon. It is important that the real estate agents spell out what is included and what is not included at the time of negotiations, and obtain written consent from all parties involved in the transaction. Otherwise, there could be misunderstanding at the close of escrow, and the sale itself may be jeopardized.
HOMEOWNERS CAPITAL GAIN
When you sell a home that has been your principal residence for two out of the previous five years, you are entitled to a significant income tax deduction. The Federal Tax Code allows married home sellers filing jointly to keep up to $500,000 in tax-free profits from the sale of a home. Taxpayers who file singly (even if they are married) are allowed a $250,000 capital gains exclusion.
In 2003, the tax rate for capital gains above the limit dropped from 10% and 20% (depending on your tax bracket) to between 5% and 15%. Any home sale profit in excess of the allowable amounts for married and single taxpayers is now taxed at the new, lower rate – another benefit for homeowners.
Homeowners who buy a home, live in it for two years and then sell the property are allowed to take this capital gains tax exemption once every two years. This tax break is a big plus for those who are planning to buy a more expensive residence or acquire a vacation or retirement home. The tax-free dollars you gain can be used any way you want.
Consult your tax advisor for your particular circumstance.
TIPS ON SHOWING YOUR HOME
For most homeowners, there are two standards of housekeeping that apply – everyday Monday and “Sunday best.” When you are preparing your home to sell on the market, keeping your house immaculately clean cannot be overemphasized. In addition to cleanliness, there are simple improvements you can make that will guarantee your property gives a sparkling first impression.
First, ensure that your home radiates curb appeal by making the front of your house aesthetically pleasing. Address all features of your yard: mow the lawn, trim the trees and weed the garden. Remember that first impressions are the most lasting. Objectively scrutinize the interior of your home, removing clutter and handling minor repairs. For example, you have learned to live with your sticking bathroom window, but to a prospective buyer it is a sign of poor maintenance. Flooring is one of the first features people notice, so have your carpets professionally cleaned. Remove potential hazards such as rolling pet toys and bring in a third party “nose” to sniff out offensive odors. Airing out your home before you show it, and opening the curtains will welcome buyers into a light, fresh environment.
All these improvements will increase your home’s appeal and profit. The more your house reflects what buyers are looking for, the quicker it will sell.
SPRING CLEANING TIPS
SPRING CLEANING IS UPON US. HERE ARE SOME TIPS IF YOU ARE ALSO TRYING TO KEEP YOUR HOME “SHIPSHAPE” FOR SHOWINGS.
- Be sure that your entrance is visible—not hidden behind overgrown shrubs
- Polish your front door, and clear outdoor ledges of debris.
- It may be time to buy attractive new door mats
- “Sparkle plenty”: Polish doorknobs and lighting fixtures inside and out.
- Be sure that all molding, baseboards, and window sills are shiny clean.
- All windows and screens should be kept “sunlight” clean.
- Consider using matching plastic or wood hangers in closets without dividers. And remember “out of season; out of sight”.
- Always keep pet and food odors to a minimum.
- Be sure to keep all fireplaces free of soot and ashes.
And remember to clean the top of the fridge (if you’re short, you never see it).